Domain and naming guides
Two kinds of guide. The naming guides explain how people mishear, misspell, and mistype a name - each one runs the check it describes on names you type. The shortlists cover 13 industries and are built from live NameKnow listings: the strongest available names in each vertical, ordered by appraised value.
Shopping the full inventory instead? Browse all domains by category
Naming guides
What makes a name easy to hear, spell, and type - and how to run each check on your own shortlist.
Brand name spelling test
A brand name spelling test tells you whether a stranger who hears your name once can type it correctly. Learn the six failure modes, then score your own name free.
Read the guideThe radio test for business names
The radio test asks whether a listener can find your business after hearing its name once. Learn which letter patterns and endings fail it, then score your own name free.
Read the guideMobile-friendly domain checker
Most first searches happen on a phone keyboard. Check whether your domain survives a thumb slip, whether that slip lands on a common word, and whether the ending is one the keyboard supplies.
Read the guideAutocorrect leakage risk
Autocorrect leakage is traffic that silently becomes somebody else's because your name is one letter from a common word. Learn how to measure and fix it.
Read the guideBest domains by industry
Data, not opinion: the strongest available names in each vertical, ordered by appraised value, with the retail range and buy-now price shown up front.
Best Healthcare Domains for Startups
Healthcare and medical brandable domain names — suited to clinics, dentists, telehealth, wellness, and medical technology startups.
Read the guideBest Finance Domains for Startups
Finance, fintech, and money brandable domains — for banks, payments, investing, wealth management, accounting, and crypto startups.
Read the guideBest Real Estate Domains for Startups
Real estate and property brandable domains — for agents, brokers, property management, rentals, and housing startups.
Read the guideBest Automotive Domains for Startups
Automotive brandable domains — for dealerships, mechanics, parts, and car-related services.
Read the guideBest Travel & Hospitality Domains for Startups
Travel and hospitality brandable domains — for hotels, resorts, airlines, tours, and vacation planning.
Read the guideBest Food & Beverage Domains for Startups
Food and beverage brandable domains — for restaurants, butchers, food producers, chefs, and culinary brands.
Read the guideBest Betting & Gambling Domains for Startups
Betting and iGaming brandable domains — for sportsbooks, casinos, poker, and online gambling brands.
Read the guideBest Legal Domains for Startups
Legal brandable domains — for law firms, attorneys, and legal services.
Read the guideBest Education Domains for Startups
Education and learning brandable domains — for tutors, courses, schools, and edtech startups.
Read the guideBest Fitness & Wellness Domains for Startups
Fitness and wellness brandable domains — for gyms, trainers, and active-lifestyle brands.
Read the guideBest Pets Domains for Startups
Pet brandable domains — for pet care, veterinary services, and pet-product brands.
Read the guideBest Home Services Domains for Startups
Home services brandable domains — for plumbing, electrical, HVAC, roofing, cleaning, and remodeling pros.
Read the guideBest Technology & Software Domains for Startups
Technology and software brandable domains — for SaaS, developer tools, cybersecurity, and AI startups.
Read the guidePrices, appraisals, and availability on every guide are pulled from the live catalog, so the picks always match what is actually for sale. Each listed name links to its listing, where the reasoning behind its appraisal is published in plain English.