Free brand name tool

Compare your shortlist

Paste up to 25 names and see which one survives being heard, typed, and autocorrected. It is the same DTRI score as the single-name analyzer , ranked side by side.

Every weight and threshold behind the score is published — how we score names .

One name per line, or separated by commas. Up to 25 names.

Try:

Paste two or more names to see them ranked.

Nothing is stored, and the comparison lives in the page URL so you can share it.

Compare the misspellings, not just the names

The useful comparison is rarely the two names you like. It is the one you like against the way people will actually type it - so put both spellings in the box.

Highest DTRI wins on being found

A name is only worth what a stranger can find. The ranking is the same DTRI the single-name analyzer reports, so the two tools never disagree.

Export it to your deck

The CSV carries every name with each dimension score, so the shortlist decision can be reviewed by someone who was not in the room.

Comparing brand names

How many domain names can I compare at once?

Up to 25 names per comparison. Paste them one per line, or separate them with commas - whichever is easier to copy out of a spreadsheet. Every name is scored with the same DTRI formula the single-name analyzer uses.

What makes one name rank above another?

The ranking is DTRI, a 0-100 score for how easily a name survives being heard, typed, and autocorrected. The highest DTRI is the name a stranger is most likely to find without being told how to spell it.

Can I export the comparison?

Yes. Every ranking has a Download CSV link that returns each name with its overall DTRI, its grade, and every individual score, ready to drop into a deck or a spreadsheet.